My Diary Essays - 9, The Complete Hank Williams,

My Diary October 06. 1999 Dear Diary, What an excellent way to start off mt 13th birthday, my dog got ran over by a car! To make it better it was my own mother that did it. He was my only true friend, the only one that I really loved and cared for, and now he is dead. I hate my over-weight, hard-ball of a mother! It was her fault, all her fault! I don't blame her for not letting me have any friends over, she to ashamed of herself! And, I hate to say this but I am ashamed of her to. If people really knew what she was like, they would be ashamed too. She knew the only real friend I ever had was my cute little dog Marshall, and then she turns around and killed him! I HATE HER! I HATE HER!!! How could she be so careless, how could have she not seen him, he isn't that small. I don't know what I'm going to do without Marshall. How will I ever get along. I'll certainly miss waking up every morning, and seeing him standing on his hind legs at the foot of my bed, with his front paws braced against the side, starring at me with his big brown eyes. I can remember that his stubby tail would thump back and forth, and he lean his head over and lick my face and neck, with his warm rough thong. Boy did I love that dog, I'm going to miss him so much. I'll never find a friend quite like him, he is irreplaceable. Marshall didn't care about the way that I looked, whether or not I was smart or stupid, or even about the guys that I messed around with,( which is why my ape of a father resents me.) He never once put me down like everyone else. He loved me, and now he's gone, and it's all because of my mother!! I'm going to miss Marshall, but I know that I will never see him again, thanks to my selfish mother who let him run free while I was at school. She knew how much he loved to chase car. He always did do it, ever since he was a little puppy. But of course she didn't care. I'm never going to forgive her for this, NEVER!! Chrissie October 08th 1999 Dear Diary, I no longer care what I do, my own father calls me a sl**, so why shouldn't I live up to his accusations Just last night, I went out and did exactly what he expected me to do. I'm sick of him calling me a sl**, and everything else in the book, when I hardly even does anything. I hope that he's happy now, that I gotten into drugs and I'm trying to drown out my problems in booze, that should make him really proud. Oh, sometimes I wish that I was dead, so all my problems go away, and I could be myself and next get lectured on it. It not like anyone would care anyway.. Mom is too absorbed in her own selfishness, and Dad, he's just off in his own little world. The both of them don't even know that I'm alive, except when it come time to bi*** at me for something that I did. Nobody cares for me except for a few idiots that only want one thing sex! Sometimes I even wonder, why should I even care. It's not like I'm going to be anything when I grows up. My school grades are falling and I'm almost positive that I will have to take the grade 7 over again. That's going to be fun, that will make Dad even more happy with his little girl. I just don't know what to do! Nobody cares about me so why should I!! Chrissie October 10th 1999 Dear Diary, My house has turned into a was zone!! Ever since my 13th birthday, nothing has been the same. Whenever I return home from somewhere, Mom barricades herself in her bed room, and Dad prepares an attack. We never avoid each other's territory, because that would mean victory for te other. Our regular routine is tossing a few verbal bombs at each

5 Tips for Handling your Thesis Data Analysis - Proofed

5 Tips for Handling your Thesis Data Analysis - Proofed 5 Tips for Handling your Thesis Data Analysis When writing your thesis, the process of analyzing data and working with statistics can be pretty hard at first. This is true whether you’re using specialized data analysis software, like SPSS, or a more descriptive approach. But there are a few guidelines you can follow to make things simpler. 1. Choose the Best Analytical Method for Your Project The sheer variety of techniques available for data analysis can be confusing! If you are writing a thesis  on internet marketing, for instance, your approach to analysis will be very different to someone writing about biochemistry. As such it is important to adopt an approach appropriate to your research. 2. Double Check Your Methodology If you are working with quantitative data, it is important to make sure that your analytical techniques are compatible with the methods used to gather your data. Having a clear understanding of what you have done so far will ensure that you achieve accurate results. For instance, when performing statistical analysis, you may have to choose between parametric and non-parametric testing. If your data is sampled from a population with a broadly Gaussian (i.e., normal) distribution, you will almost always want to use some form of non-parametric testing. But if you can’t remember or aren’t sure how you selected your sample, you won’t necessarily know the best test to use! 3. Familiarize Yourself with Statistical Analysis and Analytical Software Thanks to various clever computer programs, you no longer have to be a math genius to conduct top-grade statistical analysis. Nevertheless, learning the basics will help you make informed choices when designing your research and prevent you from making basic mistakes. Likewise, trying out different software packages will allow you to pick the one best suited to your needs on your current project. 4. Present Your Data Clearly and Consistently This is possibly one of the most important parts of writing up your results. Even if your data and statistics are perfect, failure to present your analysis clearly will make it difficult for your reader to follow. Ask yourself how your analysis would look to someone unfamiliar with your project. If they would be able to understand your analysis, you’re on the right track! 5. Make It Relevant! Finally, remember that data analysis is about more than just presenting your data. You should also relate your analysis back to your research objectives, discussing its relevance and justifying your interpretations. This will ensure that your work is easy to follow and demonstrate your understanding of the methods used. So no matter what you are writing about, the analysis is a great time to show off how clever you are!

A Persuasive Paper Taking the Side of John Couey Essay

A Persuasive Paper Taking the Side of John Couey - Essay Example The girl’s body was found, after a massive three-week search that continued for several weeks, buried in a dirt hole, wrapped in garbage bags along with her purple dolphin toy. The cause of death explained was asphyxiation and it was suggested that Jessica was buried alive. Dirt under her finger nails and two holes poked into the garbage bags showed her efforts to escape from the bags. On medical examination tears in her vaginal area suggested that she was raped before being buried alive. Her hands were tied with speaker wire and according to the medical examiners she was alive up to five minutes until she suffocated to death (Schoetz 2007, Porteus 2007a). Hence, the evidence obtained from the law enforcing agencies and the medical examination of the girl’s retrieved body proved that Jessica Lunsford was kidnapped, sexually assaulted and then buried alive. The police investigation pointed towards John Evander Couey as the major suspect of Jessica Lunsford case. The jury and the Florida Judge sentenced John Couey to death for the rape and murder of Jessica. In spite of the prosecution’s accusations and evidences against John Couey, there were many loopholes in the case that suggest towards the innocence of John Couey. Jessica Lunsford’s body was found in a dirt hole near the trailer home of John Couey by the law enforcing agencies. ... Furthermore, Couey’s fingerprints were also found on the garbage bags. The wire that had been used to tie Jessica’s hands was also found in Couey’s home. According to the Judge, Richard Howard, Couey hid Jessica in his closet for several weeks and when was fearful of the police he buried her in a dirt hole. Couey was arrested and was put in the Citrus County jail (Porteus 2007a, Schoetz 2007). A Miami jury decided that John Couey should be executed with a 10-2 vote. Circuit Judge Richard Howard sentenced Couey to death, showing harmony with the jury’s decision (Porteus 2007b). The factors and appeals put forward by the defense attorney were rejected by the Judge and the jury showed through their decision that the appeals did not convince them enough. Nevertheless, if the case of John Couey is observed and studied thoroughly many points, evidences and circumstances show harmony with John Couey. The defense attorneys proved that the 48-year-old John Couey wa s suffering from a long-standing mental illness and was mentally impaired. Furthermore he was heavily dependent on drugs and alcohol. He also had a childhood history of sexual abuse by the boyfriend of his mother. John Couey was born when his mother was only 16 years old, living in four different homes before reaching the age of 10 and hence suffering a life of neglect and abuse at a very tender age. Defense attorney Alan Fanter quoted that Couey was a â€Å"life worth-saving† (Porteus 2007b). The defense attorneys wanted to prove in front of the judge and the jury members that the act performed by the defendant was a result of his mental illness and his childhood years spent in sexual abuse, violence and neglect. According to Fanter, the act performed by Couey was

Enterprise Resource Planning (ERP System) Research Paper

Enterprise Resource Planning (ERP System) - Research Paper Example Such advances are well catered by adopting the use of Enterprise resource planning software. The software records data that enables consumers to have access to the hotels website thus making planning easier. It is the case that has been used by the Fairmont Hamilton hotels to spur its growth within the tourism and hospitality sector. It is one of the most performing hotels of Bermuda situated in the city of Hamilton. It comprise of beautiful guest rooms, boasting of the uninterrupted view of the harbors. The proximal location of the oasis, the enterprise possesses one of the most attraction centers around the globe if not the world (Howard, 2004). The bars and restaurants are provided for in an open air that soothes it even more to customers as they enjoy the breeze while dining in their leverages. The social amenities are neither not left out, the pools and existing rooms are up to the modern trends that can influence any person to have a visit to the facility. It is an experience worth remembering if not a dream resort to any individual with the information. And to be honest, where I sit, I am flabbergasted and anticipating taking my chances one day. While to my colleagues who are wandering, I guess you should pass by for lunch or start the day over there with a breakfast may be you will have a story to tell. Hence, due to the attractive nature of the environment, customer number have risen over the past that the human labor has found it even more hard to deal with in the Fairmount hotels. But the technology has become so much available nowadays and why should the organization suffer or even tirelessly overwork the staffs when the solutions are at hand. As a result, it prompts the use of enterprise resource planning software that can aid in the management. ERP is a system that enhances information flow that can be used for various purposes through data generation. It provides for records such as sales, inventories, and web based that consumers can access

Article The Paradox of Samsung's Rise Example | Topics and Well Written Essays - 750 words

The Paradox of Samsung's Rise - Article Example Samsung as well as most of the other Japanese companies have a habit of looking at outsiders with a lot of suspicion. There is a concept of life-long association with the company and a sort of emotional bond forms within the employees. This national as well as Samsung culture provided a lot of difficulties when Samsung tried to hire S-level executives from outside. The company managers closed ranks to the outsiders and even withheld information from them; making it very difficult for them to continue working at Samsung. Koreans and Japanese are very proud of their culture. They used to see the outsiders reluctance to follow their culture and language as an insult-executives like Choi-Chi-Hun who were outsiders but made special efforts to incorporate themselves in the Korean culture were more easily assimilated into the organisation than those who preferred to separate work life from their social life. The Japanese culture recognises promotion only on the basis of seniority and the number of years that have been dedicated by a particular employee to the organisation. Thus it was very difficult for them to accept younger people being recruited to senior positions-this provided lot of difficulties to the top management. Japanese and Koreans in general have high uncertainty avoidance. (Hofstede, 1991) They are threatened by ambiguity and change. They rely on rules and require a stable and predictable workplace. Variable compensation was a concept which striked at the heart of this core value. It was due to the hindrance provided by this national culture which resulted in piecemeal implementation of the variable pay structure. If the uncertainty due to a new policy increases too much –it was immediately dropped by the management before it caused major unrest. The Korean society is a high power distance society unlike the west. These types of societies are very hierarchal. (Roehl & Bird, 2004) The authority is usually

Organisational Structure and Different Types of Structures

Organisational Structure and Different Types of Structures Organisational structure and different types of structures Organsational structure is the internal, formal framework of a business that shows the way in which management is linked together and how the authority is transmitted. (Stimpson P. 2011) It is basically a framework used to describe the hierarchy inan organisation. Every business needs to have their own organizational structure as it helps in identifying the job at each level of an individual followed by its functions and it also assists in obtaining their own goals for development. There is a need for every type of organisation to have their own structure specially when it comes to large enterprises as it becomes difficult activities of the various departments and functions. Following are the various type of organisation structure a business can have: Functional Structure: Figure 1: Functional Source: businessmates.org,2014 This type of structure mainly focuses on the functions set up for each department of the organisation. It works well for small enterprises as each department is mostly dependent on the knowledge, skill and talent of the other employees to support themselves. It leads to specialization and efficiency in the performance, however on the other hand it can also lead to conflicts as it restricts the employee of different departments to communicate and coordinate with each other because of the boundaries of working in their own department separately. Product Structure: Figure 2: Product Source: tutorialspoint.com,2014 It’s focus is on the organisations product lines and this type of structure can mostly be found in retail stores which exist in a number of cities. Mostly large enterprises who have different type of products with their own departments and functions have this structure. Despite this structure being faster when it comes to making decisions, it can also lead to extra cost due to repeated functions for each product. Regional Structure: Figure 3: Regional Source: cnx.org,2014 Organisations who develop and duplicate department in various functional areas across the region use this structure as they want to focus on the local strategies of the area to keep up with the competition by studying their preferences and demands. Multi-divisional Structure: Figure 4: Multi-division Source: creately.com,2014 This structure is used for large companies which operate in wide geographical areas as the number of functions, employees and activities are very large. The benefit of this structure is that it is more specific and rapid but on the other hand due to the employees being in different divisions the communication is uneasy. Multi-function Structure: It mostly focuses on achieving the business goals as it diverse functional expertise to work together on it. Matrix Structure: Figure 5: Matrix Source: unc.edu,2014 This happens to be a combination of divisional and functional structure as it handles product line and functions together. Though it provides benefit of both structures to be in one enterprise it can create a conflict when it comes to increased costs and internal complexity. Organisational culture and different types of cultures Culture is compromised of the assumptions, values, norms and tangible signs of organisation members and their behaviour. Members of the organisation soon come to sense the particular culture of an organization. (Katrin O. ,2010) Organisational culture refers to the values, expectations and behaviour which hold the organisation together. It basically based on customs, beliefs and rules which develop over time. It also refers to an arrangement of the objectives and ideas made by the people in the organisation and is not only referred to the people employed in the company but also their products, services and the various process involved. There are four main types of cultures: Power Culture: This is used by most organisations where the power lies at the top level of management as they make the decisions. It is mostly suitable for organisations which have small number of employees. The relationship is adaptive and informal which leads to good personal relations. Role Culture: This is mostly found in large hierarchical enterprise where each employee has their own role to perform specifically. Here the employees work more close to their job description and are creative in their own way. The relationship is formal in nature. Task Culture: Here teams are made to complete tasks appointed. Every team ends up making their own cultures as they have their own authority to make decisions. In this type of culture teams are creative but on the other hand it can also be costly due to the market price being demanded for their service by the experts. Person Culture: This is more of an individualistic culture where everyone are allowed to express themselves and make decisions of their own. Compare and contrast two organizational chart of real companies The two organisations taken for this report are Nestle and McDonalds. I. Nestle Figure 6: Nestle Logo Source: consumerbrands.com, 2014 Nestle is a multinational company headquartered in Switzerland. It’s main focus is to provide health oriented food for its customers for a healthier lifestyle following with different varieties of products including beverages. They have products which are specially for people who are very conscious about weight gain, cornflakes that contain iron and proteins for the development of young children. It believes in satisfying its customers at any point of the day and all around the world as their products can be found worldwide. They want to provide reliable quality food products which will contribute towards the nutritional factor of consumers till the brand’s existence. (nestle.co.za, 2014) Organisational Chart of Nestle Figure 7: Nestle Organisational Chart Source: nestle.com,2014 It can clearly be seen from their organizational structure that Peter Brabeck-Letmathe is the main chairman of this multinational organizational. According to their website there are 14 members of the Board of Directors. Here the shareholder are the owners of the company followed by them having their own separately legal identity from the main owner. II. McDonalds Figure 7: McDonalds Source: logos.wikia.com,2014 Mcdonalds has been operating since the year 1948 which is more than 100 years ago, they have a well- established market through out the different countries in the world. McDonalds is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in 119 countries each day. Organisational Chart of McDonalds Figure 8: Organisation Chart McDonalds Source: (Webcache.googleusercontent.com, 2014) Over 70% of McDonalds are run through franchise. It is form of organisation where a business who doesn’t want to sell directly come in contact with a franchisee to sell their product to consumers based on certain rules and regulations. McDonalds has a functional structure design. Big companies normally have this structure where the departments carry out most of the work. According to the chart above you can see how everything is structured along the lines. Their hierarchy starts from their Chief Executive Officer who is at the top followed by operating officer and so on. When it comes to comparing these two organisations they are both multinational companies with a reputed image among their customers. Both of their purpose of existence is to engage into getting maximum customers satisfaction as their Research and Development department is very efficient. On the contrary, Nestle happens to have a decentralized form of structure where the authority makes the decision through all levels of the organisation which means that their strategies and rules are flexible. Whereas McDonalds has a centralized structure where the top management makes the strategies and decisions that make the procedures and rules become rigid. Nestle has a structure in their hierarchy chart which is tall with a long chain of command. On the other hand, McDonalds has a flat structure with a controlling group at each level of their hierarchy. Followed by Nestle having a decentralized structure, it makes their rules and regulation flexible where the management have the opportunity to make changes in decision according to the situation. But in McDonalds due to lack of flexibility in their organisation structure their effectiveness and efficiency lack behind in decision making. The major difference between these two companies is that Nestle has a regional structure which is based on the different geographical areas. Whereas McDonalds has a functional structure in which different functions are performed by different departments. Bibliography List Books Stimpson P.(2008). Business Studies. Cambridge University Press: UK Katrin O.(2010). Organisation Culture An Insight in Organisation. Grin Verlag: Germany[Online] Available at: http://books.google.ae/books?id=FzUllf8R7ekCpg=PA5dq=organisation+culturehl=ensa=Xei=bwIkVMLgLM_laI_lgfAHved=0CC8Q6AEwAg#v=onepageq=organisation culturef=false [Accessed on 25th Sep 2014] Websites http://smallbusiness.chron.com/different-types-organizational-structure-723.html http://smallbusiness.chron.com/models-organizational-structure-3821.html http://businesscasestudies.co.uk/business-theory/strategy/corporate-and-organisational-culture.html#axzz3EKTLQhK5 http://www.nestle.co.za/aboutus/missionvision http://www.nestle.com/aboutus/management nestle organizational chart http://www.nestle.com/asset-library/documents/library/documents/corporate_governance/corp_governance_report_2013_en.pdf http://www.ukessays.com/essays/business/mcdonalds-corporate-organizational-structure-business-essay.php http://www.mcdonalds.com/us/en/home.html http://businesscasestudies.co.uk/mcdonalds-restaurants/the-route-to-fast-food-franchising/introduction.html#axzz2Cvd9clpf http://webcache.googleusercontent.com/search?q=cache:04Rm2jifw7wJ:sfs.scnu.edu.cn/tblogs/chenxy/attachments/month_1112/p2011121145421.ppt+cd=10hl=enct=clnkgl=ae organizational chart of mcdonalds

First Inhabitants of the Great Lakes Region Essay -- North American Ge

The First Inhabitants of the Great Lakes Region in North America As archeological discoveries of bone fragments and fossils continue to support the existence of homo-sapiens in North America prior to the arrival of Indo-European explorers in the 15th century, this paper will attempt to explain chronologically, which Native American inhabitants lived or migrated throughout what is known today as the Great Lakes Region. This region includes lakes Superior, Michigan, Huron, Ontario, & Erie as well as surrounding U.S. state territories including Michigan, a significant portion of Wisconsin, small portions of Minnesota & Indiana, a small part of Illinois and the Canadian providence of Ontario toward the north. In terms of chronological dates, this paper will analyze the quaternary period, specifically the â€Å"Holocene epoch from 8000 B.C. to Present; the last 10,000 years † (Quimby 2), since this epoch involved the fundamental evolution of mankind to the present. It is important to realize that the late Pleistocene epoch had a dramatic affect on the migration patterns of homo-sapiens reaching â€Å"the Americas by 14,000 ago† (O’Brien 12), after large portions of North America encountered the last ice age, which through glaciation and glacial retreat affected the date of arrival and presence of indigenous people throughout the Great Lakes Region. Shortly following the glacial retreat of the upper Great Lakes region around 11,000 B.C., the flora and fauna in the region began to develop prior to and upon the arrival of the â€Å"Paleo-Indian tribe, circa 7000 B.C. to 4500 B.C.† (Quimby 6). Between this time period, in 6000 B.C., the basins of the upper Great Lakes became entirely ice free and moraines and depressions began forming t... ...indigenous inhabitants mentioned throughout this report. This led me to conclude that Indian life in North America was without doubt, altered if not completely destroyed of its dignity, prosperity and self-worth ever since the arrival of the white man to this very day. WORKS CITED Kubiak, William J. Great Lakes Indians. Grand Rapids : Baker Book House Company, 1970. O’Brien, Patrick K. Philips Atlas of World History. London : George Philip Limited, 1999. Quimby, George I., Spaulding, Albert C. "The Old Copper Culture and the Keweenaw Waterway" Fieldiana : Anthropology 36 no. 8 (1963): 189-201. Quimby, George I. Indian Life in the Upper Great Lakes. Chicago: University of Chicago Press, 1960. Ritzenthaler E. Robert, Quimby, George I. "The Red Ocher of the Upper Great Lakes and Adjacent Areas." Fieldiana : Anthropology 36 no.11 (1963): 243-275.

Personal Cultural Diversity Essay

The concept of globalization, which is the increasing integration and interdependence of different countries from one another in terms of economic, communication, and technological aspects, leads one to address the concept of cultural diversity or multiculturalism. Cultural diversity in the health-care system touches lives of many Americans in one way or another. No matter what our own cultural background is, when we go receive medical care, we may encounter a care giver who comes from a different cultural background than ours(Naylor 1997,291).. In the concept of cultural diversity, it can be recognized that two terms are equally important. The first concept is culture, which refers to the total way of life of individuals, and the unique characteristic that separates the human from the rest of the world of living things. It is said to be the primary means of human adaptation and the basis for the majority of human thought and behavior. As such, human beings create, learn, and use culture to respond to the problems of their natural and social-cultural environments, to control them, and even to change them (Naylor 1997, 3). The other important term in the concept of cultural diversity is the concept of diversity, which refers to variety. Putting the two concepts together, cultural diversity refers to the presence of a variety of cultures in a particular group or area. In this sense, the difference of one’s culture with another is being recognized, thus, emphasizing one’s individual unique characteristics in relation to one’s ethnic or racial origin. However, the concept of cultural diversity does not only refer to one’s difference and uniqueness in terms of cultural difference. This is because this concept also refers to personal cultural diversity, which refers to individual differences in terms of family background, values, personal experiences, prejudices and judgments, and socioeconomic class. In addressing personal cultural diversity, the cultural or family background of an individual must be evaluated and examined. In terms of cultural or family background, personal cultural diversity can be seen in terms of differences in the place of birth of an individual, the culture and values of his or her town or city, the unique values that one has been able to acquire, and the negative and positive experiences that one was able to have. In this sense, personal cultural diversity can be seen through the influences of personal xperiences that have been acquired and accumulated by the individual through his or her lifetime. Another factor to consider is the individual’s religious background or influences, as this would determine the values and practice of morality of the individual. This would also define one’s behavior and personality in comparison to other individuals. In addition, the religious influence of an individual, along with his or her personal experiences determines his or her judgments and prejudices regarding a certain issue. Another important factor is one’s social-economic class background, which refers to one’s income levels and lifestyle backgrounds. One’s level of income and lifestyle entitles one to develop different views and perceptions regarding different issues or topics. To sum up the points, it can be perceived that in order to understand the concept of personal cultural diversity, the different aspects of one’s lifestyle must be examined and determined in order to point out individual differences in a particular group or society. This is because each individual has different genetic make-up, thus, making one unique in terms of developing approaches in addressing the different problems in the environment. Work Cited: Naylor, Larry L. Cultural Diversity in the United States. Westport, CT: Bergin & Garvey, 1997. Naylor, Larry L. Cultural Diversity in the United States. Westport, CT: Bergin & Garvey, 1997

How To Rock At Relationship Marketing

How To Rock At Relationship Marketing At least 32% of business-to-business (B2B) marketers create more company-centric content than customer-centric. Yikes. Thats not good. Dont get me wrong- its important to have great content that explains exactly how your product or service can help your customers. But that sort of content will have its greatest impact long after your prospects know, like, and trust you. Another 27% of B2B marketers write more customer-focused content. Thats great. But there is something to be said for including company-focused content that helps your readers understand why they should buy your product or service after their first few experiences with your awesome content. Thats why the 41% of B2B marketers who combine company- and customer-focused content will win the sale at the end of the day. Heres why, and exactly how you can do it, too, with a little thing we call relationship marketing.How To Rock At Relationship #Marketing Like The Best Sales ProsYour Prospects Don't Care About You, Your Product, Or Your Service (At Least Not Yet) In January, my wife and I spent some time in New Orleans. It's great, by the way- a city full of music. While walking around town, musicians would spot us, walk over, and ask us to buy one of their CDs for only $10. But we didn't buy a single CD. On the other hand, we saw a ton of street performers actually playing their music. They were out, showing visitors like us their awesome talents, and simply had a guitar case open with a sign that read $10 a CD. Anytime we stopped to listen, we gave those guys a few bucks. Give your prospects a preview of what you're capable of with awesome #content.Think about those two scenarios applied to your marketing: You can write content that talks about your product and nothing else, then hard sell someone on purchasing it. Or you could show your readers a preview of what you're capable of first, show them you're a company full of talented folks, and let your content sell for you. I bet you can tell which sales technique  is more effective. The street performers who showed us a preview of what we would get by buying their albums gave us the chance to get to know and like their music enough to trust that their whole album would be great. Why Content Marketing Is Your New Salesperson While it'd be great if you could go out and meet every one of your prospects like the musicians (or salespeople) in New Orleans, it's just not going to happen. Especially not anymore- because people want to find your solution on their own without your help. In fact,  84% of folks prefer to  research  on their own instead of having someone do it for them. Their first experience with your brand is through  your content.  Your content needs to build that relationship. And that relationship cannot begin with a hard sell. And while some even argue that relationship selling is dead, their arguments even further the importance of experiences and relationship marketing.  Matthew Dixon and Brent Adamson take to  the Harvard Business Review to explain why "Selling Is Not About Relationships", but rather about being a challenger. The best  salespeople: 1. Teach their prospects. They focus the sales conversation not on features and benefits but on insight, bringing a unique (and typically provocative) perspective on the customer’s business. They come to the table with new ideas for their customers that can make money or save money - often opportunities the customer hadn’t realized even existed. Apply This To Your Marketing: Publish helpful content (the kind that doesn't just scratch the surface).  Participate in the ensuing conversation with blog  comments and social media. And create experiences people will remember long after first meeting you through content. 2. Tailor their sales messages. They have a finely tuned sense of individual customer objectives and value drivers and use this knowledge to effectively position their sales pitch to different types of customer stakeholders within the organization. Apply This To Your Marketing: Understand your audience and their challenges super well. Never be afraid to go super niche or narrowcast your prospects with your content. 3. Take control of the sale. While not aggressive, they are certainly assertive. They are comfortable with tension and are unlikely to acquiesce to every customer demand. When necessary, they can press customers a bit - not just in terms of their thinking but around things like price. Apply This To Your Marketing: The best salespeople "win by pushing customers to think differently, using insight to create constructive tension in the sale." Help your readers understand that they can improve the way they're currently doing something- even if they didn't know they could. Focus on customer value while pushing your readers outside their comfort zone to understand there is a better way. And I would argue that doing all of that builds positive experiences with your content. And that, in turn, serves as the foundation for a relationship. So, if the best salespeople build relationships to  sell, how can you apply those same practices  to build your relationship marketing? So, What About â€Å"New Age† Sales And Marketing Then? Pitches and cold calls are out. At least, that’s what some sales  pros  have been saying. Prospects are more informed than ever before when they make buying decisions- 84% of them, in fact. So, what is the solution? When Entrepreneur asked Tony Parinello that question, this is what he had to say: Let's face it: Buyers are more educated than ever before. What we sales and marketing types need to focus more on is understanding our prospect's world- and the best way I know of to do just that is to ask intelligent questions. Parinello  goes on to explain that those questions should be open-ended and prompt longer responses than just yes or no. And that we should ask and listen a lot more than adding to the noise. Hm. This new age stuff actually sounds a lot like what Dale Carnegie wrote about way back in 1936 in his book, â€Å"How To Win Friends And Influence People.† So, once again, it's about building relationships. And you can do that with your content. Here's how: Ask your readers what they'd like to hear from you. Ask your customers why they use your product or service. Listen to their big challenges on social media. Look at  the questions they ask you in your blog comments. Listen to the questions they ask presenters at events. Review your most successful content to  learn why your audience loved it. Recommended Reading:  How To Find The Best Blog Ideas That Will Have People Craving Your Content Give Away Your Secret Recipes Just like those street performers in New Orleans, you can give away the recipe for your secret sauce, and people will still buy what you’re selling. In fact, some companies give away their most successful recipes- very literally. Living in Minnesota, there is an awesome brewery I love: Surly. Those guys partnered with Northern Brewer Homebrew Store to share tons of their recipes so homebrewers could replicate their  beers. It takes a super loyal fan to want to clone a beer.  And guess what? When you brew your own version, won't you probably also buy that brewery's beer to taste how close you made it? From experience, the answer is yes. You would. And that, in a nutshell, is how giving away your secret recipe in the form of content will actually help you sell more. Giving away your secret recipe will actually help you sell more. #contentmarketingBy sharing exactly how you do things successfully, you build thought leadership in your industry. Relationships are built on trust, and when smart people see how smart you are, they'll want to work with you. If you give away how to do something without your help at all, your audience could do it... but they still might not have the time, knowledge, or experience to do it as well as they could when they have your help. Will Old School Sales Models Work In Your Content Marketing? There are a couple old school sales models that people still talk about. And they get  pretty interesting when you combine them with content marketing. Break and fix. This is when a salesperson shares something jarring, then something rational. Psychologists were able to convert 80% of study participants by disrupting their trains of thought with something out of the ordinary, then following up with something agreeable. Apply this to your content marketing: Show your readers a problem they’re experiencing now but may not even know about it, then provide the solution in your content. 1. Write content  that promises utility. Think of headlines that look like this: How To ___ That Will Help You ___ Or even this: 23 Ways To Get Even More From ___ To ___ The thing in common with this method, is that it connects the main idea of the content to a promise of what your reader will learn. There’s a reason our headline analyzer ranks power words like how to and that will so high: It's a promise of extremely useful content. And we know 34% of people share content simply because it's super helpful. Headlines like that indicate a desired state, too. If you do ___ you will become ___. We want to become better at what we do; it's human nature. When your content promises that and follows through- you've created a magical experience your readers will remember. Recommended Reading And Resources: How To Write Headlines That Drive Traffic, Shares, and Search Results Proof That Emotional Headlines Get Shared More On Social Media Blog Post Headline Analyzer Write Better Headlines With A  Free Headline Analyzer The headline analyzer  will help you: Use headline types that get the most traction for social shares, traffic, and search engine ranking. Make sure you have the right word balance to write readable headlines that command attention. See the best  word and character length for search engines like Google and email subject lines, while also seeing  how your readers will scan your headlines. Try The Free Headline Analyzer Now 2. Help your readers do something better- even if they don’t know they’re doing it wrong. Sometimes, it's easy to believe that just because you're doing something, it's as good as it gets. Take, for example, a blog planning process. If you have one, that's great, right? But what if there were a ton of ways to optimize that process to save even more time for every single person involved in the process? You'd be interested. While it might seem like every topic has been covered before, you can focus on creating content for those topics better than anyone else. Efficiency is doing the thing right. Effectiveness is doing the right thing. - Peter Drucker Like that blog planning process example, doing the right things is being effective. Doing those things even better is being efficient. If you focus your content on a common problem your readers experience, then focus on a unique angle, you are providing something no one else is doing. That's how you can help your readers do something better- even when they don't know that what they're doing is wrong in the first place. This is why every piece of content from the Content Marketing Blog is long-form: We don't just scratch the surface, but provide helpful, actionable content to help our readers become better bloggers and content marketers. Example Reading: How to Hack Your Efficiency with an Agile Blog Planning Process 10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best) Why the break and fix method still works. It's the classic problem + solution = outcome model. If you introduce a problem, then provide a solution in your content, that's exactly what your readers are looking for. The outcome is how they'll do something better than they've ever done it before. And that outcome is made even better when they use your product or service. Foot in the door. This is when a salesperson asks their prospect to buy something that's relatively cheap, then asks them to buy something more expensive. But it sucks to ask someone to buy from you the minute you meet them.  Remember those folks in New Orleans who point blank asked me to buy their CDs? It's pretty abrasive. Use your content to build a relationship first, then ask for the sale. Use your content to build a relationship first, then ask for the sale.Apply This To Your Marketing: Ask your readers to do something simple first, then build up to something bigger. 1. Ask for a social media share first. 34% of people like to share helpful content, and 73% share content to remember it. It's easy to share useful content, and creating an experience your readers will remember is super important to help them get to know you. I definitely fall into both of those sharing categories, and it's really likely your readers will, too. Recommended Reading: Why People Share: The Psychology of Social Sharing How To Increase Blog Traffic: 5 Ways To Make Contagious Content The Best Place To Put Social Media Buttons On Your Blog 2. Trade awesome free content for an email address. Speaking from experience at , there is no better way to gather email addresses than this. Plus, there are dozens of tools to help you do this (OptinMonster, Leadin, and SumoMe List Builder  just to name a few), and they’re super easy to set up. This is just a little more effort for your reader than asking for a social share, because they are giving you permission to send them relevant content. This is an example of an OptinMonster lead conversion cookie. Read all about content distribution and get your free e-book. We call these cookies at . We give our readers something sweet for a bit in return. Various formats of these have  helped us increase our email subscribers by 90% in just 6 months. Imagine what it could do for your blog. Recommended Reading: 5 Easy Lead Conversion Tips For Your Email Marketing Program Why You Should Give Free Content To Your Readers 3. Provide a free trial signup (if you can). Just like great content hints at how great your product will be, a free trial is a preview of how much better your customers lives will be after they purchase your product. This takes a bit more dedication from your prospects. Think of time to learn something new, knowing an end date to â€Å"free† is coming, and making a purchase decision in a set timeframe. However, â€Å"free† is a super easy way to experience your product for the first time. And you can make that offer through your content marketing. 'Free' is a super easy way to experience a product for the first time.4.  Make it an easy purchase. Do you see the pattern of how you've  helped your prospect build up from a super easy decision (a social share) to slightly more advanced (trial of your product)? That gives your readers time to build a relationship with you through content. And as all salespeople know, relationships help sell. Now that they trust you, it's time to ask for the purchase. Really, this is an art of compliance based on social psychology. And psychology works for content marketing. Recommended Reading:  4 Lessons From Psychology That Will Help You Grow Your Blog Why the foot in the door method works for content marketing. You never know when someone is experiencing your content for the very first time or has seen your stuff a bajillion times. Giving your readers the ability to choose their own adventure with your content will help them create valuable experiences the way they want them to be. How To Get People To Care About You, Your Product, And Your Service I mentioned trust about a million times in this post so far: It's one of the most important parts of making a purchase decision. In fact, Mark Schaefer wrote an entire book on it. And Robert Rose and Carla Johnson  also published a book recently about experiences being the next game changer in content marketing. I dove deep into research to understand how to grow our blog with some core elements of psychology. One of the most interesting parts of that research was about the Psychological Foundations Of Trust. And trust only comes from building a relationship. Good relationships are based on great experiences. This isn't really new. But it is super fun to tie this into content marketing: Find commonalities between your prospects’ challenges and the solutions your product or service provides. Provide those solutions through helpful content for free. Help your reader have a positive experience with your content (tone, usefulness, not too salesy, etc.). Publish and share that content consistently to build expectations of awesomeness. Include useful calls to action in your content so when your prospects feel secure, they have the opportunity to convert. And that is how you can use your content to build a relationship with the 84% of people who research before ever calling you: Understand your audience, teach them, and provide a unique perspective with your content. Ask questions, always learn, and never be afraid to iterate. Give away your secret recipes to position yourself as a thought leader. Promise a solution to your readers' challenges- beyond what anyone has ever told them before. Provide multiple calls to action ranging from little commitment to purchase. Publish that awesome content consistently. If you'd like to create content that sells, get your copy of  the relationship marketing template to get started. It'll walk you through how to create educational content and product-focused stuff, too, all while helping you remember all the actionable steps throughout this post. Recommended Reading:  4 Lessons From Psychology That Will Help You Grow Your Blog

Rock Tumbler Basics and Buying Guide

Rock Tumbler Basics and Buying Guide Basically, there are two ways you can go about buying a rock tumbler. You can pick up the standard educational-toy model online or at most toy stores or you can get a hobbyist/professional model. Whats the difference? The Standard Model Most toy stores carry various takes on the same model of ​a  rock tumbler. This is a rotating tumbler that comes with rocks, grit, and some jewelry findings. This model is fun and can last indefinitely with proper care. Be advised that your choice of rock size is limited by the small rotor power and that it may be difficult to get replacement parts (e.g., broken belt from overweighted tumbler). Rotating Tumblers The toy stores carry a type of rotating tumbler, where the rocks fall over and over and over, polishing rocks in much the same manner as the ocean has for millions of years. I recommend buying a tumbler from a company that has been around a while, with an established record of quality and service. Eventually, you will need a replacement part; you want the company to still be there when that happens. Lortone offers several sizes of tumblers, some with double barrels.   Vibrational Tumblers Vibrational or agitating tumblers dont actually tumble the rock, but use either ultrasound or spin around the vertical axis. They cost a bit more, but have two characteristics that make them more desirable for certain users: they polish rocks much more quickly and they retain the essential shape of the rocks rather than producing only rounded rocks. They are a bit quieter, too. Raytech is an established manufacturer of vibrational tumblers (and other lapidary equipment). Size Does Matter ...and for most people price does too, so balance the needs of your inner rock hound against the limitations of your bank account. Tumblers are sized according to the weight of the load they can continuously bear. The most common cause of rotor failure and belt breakage is improper or over-loading of the barrel. Smaller barrels hold smaller rocks (no big surprise), so larger barrels can hold both bigger rocks and more small rocks. Double barrels can be used to polish lots of rocks or to ensure a really good polish (if you reserve one barrel for that purpose). Helpful Preparation Tips Okay, so youve selected your tumbler! First, keep the time it takes to tumble in your mind (about a month for a rotating tumbler/ week or two for vibrating or agitating types). Get vaseline to seal the barrel against leaks! Buy extra grit (unless you want to keep that as an excuse to go out and buy more stuff). If noise is a concern, consider getting a cooler or other sound insulator to house the tumbler.

Museum paper- art history Essay Example | Topics and Well Written Essays - 1000 words

Museum paper- art history - Essay Example These types of images were giving way to more humanist styles in forms of expression as images were depicted in a more optical style. These changes can be seen when comparing pottery currently on display at the Boston Museum of Fine Arts, such as the Panathenaic prize vase and the Amphora Depicting Oedipus and the Sphinx of Thebes. There are numerous similarities between these two objects, but with approximately 100 years between manufacture, stylistic differences are also evident. Both objects are classified as amphora, which was a type of two-handled urn that was often used to carry wine or water. These types of vessels were often decorated with scenes from heroic stories and mythology as in the image of Oedipus talking with the Sphinx in the later example (Skaar, 2006). This ceramic amphora was made in the red figure style in the city of Athens sometime between 450-440 BC by the Achilles painter. It stands approximately 13 inches high and is approximately 6  ½ inches in diameter at its widest point near the center (Bostom Museum). Despite the tradition, though, the earlier example seems to be more of a commemorative piece as it depicts five stylized runners and is marked with the words â€Å"of the prizes from Athens† (Boston Museum). This amphora is also ceramic and created in Athens, but is made in what is called the black figure style approximately 100 years earlier between 530-520 BC by the Euphiletos Painter. It stands approximately 24 inches tall and measures approximately 16 inches around at its widest point near the top (Boston Museum). Both vases have some damage as a result of time. The Prize vase shows some signs of damage and attempts at restoration while some of the pigment for the Oedipus amphora has worn away leaving some of the story of the vase up to science and history. The museum’s assessment of these pieces seems largely correct.

The History of Women as Teachers Essay Example | Topics and Well Written Essays - 750 words

The History of Women as Teachers - Essay Example By the end of nineteenth century, women and men were present in many aspects of private and public life. In the eighteenth century, women were more of teachers as it suited their gender expectations. ( Thesis). Gender roles attitudes are shaped by the social and individual expectations of society. According to (Booth, 2013)â€Å"The codification or culture that a womans place is solely in the home has, since the middle of the 20th century, been losing force in many parts of the world†. It has been noticed that women were more visible as teachers rather than other profession .Teaching became highly feminized in the late 1800s and reason being social perception of teachers and women having evolved. Since many jobs paid more than teaching and women getting educated made them more prone to take up teaching. Male teachers were more from lower – middle class families. The low status of teaching as a profession in early times made it available for women. As per ( Wood,2013) â€Å"In the mid-1900s, females were thought of as being perfectly capable of serving as role models for all students†. The women were thought to have the emotional qualities suitable to work with the youth. Nurturing and sensitivity are not qualities attached with men and hence women were more considered for teaching profession. Students needed more care and emotional bond which was achievable from female teachers. Women were thought to contribute to the overall atmosphere of school. Women were more efficient in communication with young children and had more emotional bonding with them. They were positive role models for students than male teachers. Women being more patient, caring, gentle and sensitive were able to understand and cater to the needs of the growing children. The society has identified teaching is more of a feminine profession as her social expectation aligned with the requirement of the profession .Female